The brand and the man have a whole lot in common.
They aspire to be the best and are willing to do what it takes to get there.
They don’t have to yell from a mountaintop letting everyone know how amazing they are. They let their performance do the talking.
They make incredible look easy, on so many levels.
Federer is, as the latest Mercedes Benz commercial shows, an international celebrity, a tennis idol, and a proud dad.
Take a look at the latest spot and tell me you don’t love him even more.
Then watch the behind the scenes video of the commercial coming together.
Pretty fun, huh? I was lucky enough to get a sneak peek at the 2013 GL-Class recently and found out what makes it so popular with families. Check out that video, too, then leave me a comment below and let me know what you like best about Federer (I’m torn between his amazing moves on the court and his adorable dimples).
The new commercial will start running on CBS August 27th and will air throughout the US Open; it will also run on ESPN2 and the Tennis Channel.